Month: November 2018

Get a $200 gift card and so much more this holiday season

Whether you’re hosting friends and family for a few days or planning an epic staycation, it’s important your home is well equipped to handle holiday hibernation. This means fast internet, the latest technology, access to an abundance of channels, and more. If you need a new provider as you prepare for the season, you’re in […]

This robotic accounting startup just raised $18 million, thanks to Google’s AI investment arm

Botkeeper, a Boston-based bot startup, just raised $18 million from Greycroft Partners and Gradient Ventures, Google’s investment arm. The idea for Botkeeper came from the shortcomings of a college business project, when founder and CEO Enrico Palmerino’s business ran out of cash for a month because accounting couldn’t keep up. Botkeeper automates bookkeeping and accounting […]

Google is updating Maps — and positioning it as a B2C app (GOOGL)

This story was delivered to Business Insider Intelligence Apps and Platforms Briefing subscribers hours before appearing on Business Insider. To be the first to know, please click here. Google launched a slew of new features in its Google My Business app last week in an effort to help businesses better engage with consumers through Google Maps. The updated […]

Direct-to-consumer brands are demanding accountability from the ad industry, and it could finally shake up how agencies and TV networks work

From specialized agencies to new TV programs, the ad industry is courting direct-to-consumer brands. But DTC brands do not have deep pockets for marketing. Instead, the goal of agencies and sellers in getting DTC business is to prove that they can measure ads with data-backed approaches that the DTC brands require. And maybe in the […]